Promo Marketing Top 50 Distributors
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PM: What are some products or markets that you have found to be particularly strong in this weaker economy?
RR: Product price point is certainly top of mind with client partners, driving an increase in promotional/giveaway items at the expense of higher ticket categories. A particularly relevant solution we have been providing is in the area of kitted programs. By assembling important, common items into one kit that addresses end-user needs, we have been able to save partners both time and money. Again, product/program relevance remains critical—solutions the client has confidence in that will delight the end-user and drive intended behavior and results.
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