THERE’S NO OTHER industry that appeals to and satisfies the five senses quite like the promotional products industry. If a treat is needed
to sweeten a business deal, there is no shortage of companies offering up the right confections. If a tune is required to spread good will, a selection of suppliers can be found on the playlist. The five senses of sight, hearing, touch, taste and smell battle for equal airtime in an industry that’s all about getting customers’ names out there. Following, industry suppliers offering products representa-tive of each sensory category share their take on why their items are the most “sense-ible” promotional choice.