Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Typically, scent-based promotions are a good fit for beverage, personal-care, household and cleaning companies. However, Vichakchon
advised against others. “I can’t imagine a garbage disposal company using a matching scent to promote their business,” she exclaimed.
Distributors can effectively sell scent-related promotions by first identifying a customer’s needs and looking at the function of the product. Vichakchon suggested asking the following questions: Is it a personal-care product? Will it be used on the body? Is it an aromatherapy product? “A big, floral-bouquet scent is most likely not appropriate in a stress-relieving lotion,” she said.
0 Comments
View Comments
Related Content
Comments