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Chart that’s used by a lot of hospitals, either as a gift for new mothers or as a product in their gift shops,” he said. “This is an example of a product that is associated with a special time—it becomes a keepsake to remember the birth of [a] child.”
Despite their many pluses, Holland admits there are some negatives in promoting with plush products. “Plush is an item that a lot of end-users have to see and feel in person before they’re willing to purchase it,” he said. So, making a sales call armed only with catalogs full of snapshots of the items likely will be fruitless.
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