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Holland also said plush items carry the stigma of being “childlike,” an idea that is difficult for companies in more serious industries to come to terms with. “These obstacles can be overcome by providing samples of the items while proposing a theme for your customers’ promotion,” he suggested.
Nonetheless, Holland predicts a bright future for plush products in the industry. “Plush is a win-win-win situation for the end-user, the
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