Promotional Products Around the Globe: A Two-Part Series
What do the United States, Canada, Mexico, Australia, New Zealand and Europe all have in common? Try combined global assets of approximately $32 billion in promotional product sales and a fierce commitment to raising the bar in the promotional products industry across the globe.
It began approximately five years ago when, after having met informally for a number of years, six not-for-profit promotional products associations joined forces and formally established the International Federation of Promotional Products Associations (IFPPA). However, while IFPPA has been in existence for years, the organization has remained largely obscure.