Promotional Products Around the Globe: A Two-Part Series
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However, he said the North American promotional products industry is more aware of the importance of higher-end promotional products than ever before. “Nowadays, people are moving up the ladder in quality and prices,” he said. “If you are a company that has a wonderful high-end image, you’re probably going to give a higher-end product to a limited amount of people you want to target, rather than sending out millions of inexpensive items.”
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