Premium Connection

A Trend is Born
October 22, 2013

Kim Kardashian isn’t feeling Pantone's top color of spring 2014, Dazzling Blue, when it comes to her daughter. But no "baby pink" allowed. Here are some alternatives. 

National Premium Celebrates 45 Years of Business
June 18, 2012

Forty-five years ago, in June of 1967, Dick and Kay Schmidt founded National Premium. What began as a part-time business of selling promotional products from a small room in the Schmidt house has turned into a multi-million dollar company with a strong global presence.

Parago Announces Acquisition of Intuitive Group International
February 17, 2012

Premium and incentive marketing company Parago this week announced the acquisition of Intuitive Group International, which specializes in implementing powerful multi-channel, multi-touch global marketing programs in Europe and across the globe.

Premium Promo USA Purchases New Products International Line Name
July 30, 2010

After 34 years servicing the industry, New Products International had to close its doors. Since its inception in 1976, New Products has been recognized as an industry leader in innovation and product development. The company headquarters were located in Chestnut Ridge, New York.

Chocolate Inn and Nassau Candy Formalize Partnership
July 27, 2010

Freeport, New York-based, Chocolate Inn Ltd., the premier chocolate supplier in the promotional products industry, announced that it has finalized a strategic partnership with Nassau Candy Distributors Inc., the largest specialty confectionery distributor in the United States, a leading confectionery and snack manufacturer, and a leading gourmet foods importer and distributor.

Elle Launches Video Web Series, Premium Vintage
June 9, 2010

ELLE, the world's largest fashion magazine, is pleased to announce the launch of Premium Vintage, a new series that explores how vintage influences current fashion and trends. Created in partnership with ELLE and Embassy Row and presented by Vanity Fair® lingerie, the stylish video web series premiered on June 8, 2010 on

BDA Named Premium Vendor for the NCAA; Acquires Evigna
May 11, 2010

Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA).