Promotional Products Around the Globe: A Two-Part Series
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Furthermore, Reckziegel said the industry has been accepted by the Canadian advertising industry as one of the pillars of advertising. “It used to be the printed media, electronic media, radio and billboards, but now promotional products have been accepted as a sort of fifth group,” he said. “We participate in the Cassies awards, which is the premiere awards event for the Canadian industry. The main winners of these awards have been television advertising campaigns, but we have been able to convince the group that runs the Cassies that behind a lot of the television spots and newspaper ads, are promotional products. They now present a promotional products award to those companies for using the items in their campaigns.”
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