Seeing The Light Of Day
Comfort and sleepwear lose the homebody rep for a taste of the great outdoors
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
CLOSING THE DEAL
Although appeal and visibility go the distance, there are a few ways distributors can increase the selling potential of comfort and sleepwear even further.
1) Broaden the offering. Reed suggested approaching customers with something different, such as a T-shirt/lounge pants combo. Or, for example, if promoting a trade show where attendees will be staying in a hotel, robes make great gift ideas. “It wouldn’t be something you’re probably going to pass out at an event, but I do know a lot of people put items in a hotel room and the robe would certainly be appropriate for that,” he affirmed.
0 Comments
View Comments
- People:
- Byron Reed
- Luiza Raposo
E
Christen Gruebel
Author's page
Related Content
Comments