Seeing The Light Of Day
Comfort and sleepwear lose the homebody rep for a taste of the great outdoors
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In the spirit of Klein’s branding efforts, the acceptance of comfortwear on the streets is extending the marketing reach of promotional products buyers, as well. When logos are no longer restricted to the confines of the home, “End-users can be sure their brands are taken seriously because sleepwear is now being taken seriously as a competitive and fashion-forward apparel category,” Raposo affirmed.
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- People:
- Byron Reed
- Luiza Raposo
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Christen Gruebel
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