Seeing The Light Of Day
Comfort and sleepwear lose the homebody rep for a taste of the great outdoors
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
However, it’s important to note the corporate sector also has a place for this type of apparel, Raposo reported, and not just the airlines, travel agencies and hospitality industries that typically come to mind (although these are large buying segments). She said, “Personalized sleepwear lets a client know you have thought of even the most personal, small detail.” This type of attention is almost subliminal. Raposo finds even the relatively staid financial sector has used sleepwear to put clients’ minds “at rest,” knowing their personal money matters are in good hands.
0 Comments
View Comments
- People:
- Byron Reed
- Luiza Raposo
E
Christen Gruebel
Author's page
Related Content
Comments