Seeing The Light Of Day
Comfort and sleepwear lose the homebody rep for a taste of the great outdoors
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“Sleepwear is in a phase similar to blue jeans in the 1980s. Jeans were considered a working-class look rather than a fashion statement,” noted Luiza Raposo, marketing assistant at Atlanta-based Boxercraft. She added, “Calvin Klein turned that around with popular ad campaigns that created a strong brand.”
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- Byron Reed
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Christen Gruebel
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