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There’s no better way of finding out what’s “street” than by actually hitting it. For a Mountain Dew campaign Flynn once worked on, the company was promoting its product toward skateboarders. He went right to the source. “I researched the skateboard companies to see what they’re doing, and what the kids are wearing when they ride,” Flynn said. He found they were cutting up their clothing, drawing on it in marker, sewing on patches—basically, anything to make it more unique to the wearer. “We watch and see what’s going on so when people come to us, we have a grip [on it],” he added.
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Christen Gruebel
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