Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
To help distributors ride the wave successfully, Promo Marketing has developed a primer for integrating the latest urban trends into today’s apparel promotions.
LESSON 1: MARKING TERRITORY
The argument’s as old as that one about the chicken and the egg. The demand for trendy promotional apparel is high, but adding a logo makes a piece inherently uncool. Reimagining logo placement is essential for urban wear styles. “People aren’t just doing the left logo print
anymore—[they’re saying] ‘Hey, let’s do it on the sleeve,’ ‘Let’s do it around the bottom,’” said Paige Cannon, director of marketing at Norcross, Georgia-based Alternative Apparel. She also mentioned the collar line as another unique, yet underused spot.
0 Comments
View Comments
E
Christen Gruebel
Author's page
Related Content
Comments