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For Flynn, the benefit of grouping different pieces is its overall design cohesiveness. “You really have no consistency unless you really sit down and put together a game plan,” he affirmed. Showing end-buyers the multitude of ways a logo can be applied to an entire apparel lineup (shirt, hat and bag, for example) will give a company more opportunities to get branding out to the masses, and the wearer an element of choice.
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Christen Gruebel
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