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Lanyards and badges are still valuable promotional commodities
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It has become a standard part of almost everyone's life—wake up, shower, brush your teeth, drink that first cup of coffee, grab your security badge and lanyard, and run out the door. Why do lanyard and badge sales continue to live at the top of the promotional product food chain? According to Kimberly Damp, sales and marketing coordinator for The WOV-IN Group, Jackson, Wis., "Lanyards make sense. [They are] a basic 'one size fits all' item that can serve multiple purposes: security, identification, advertising, promotional reminder, souvenir and home-daily use. Today, lanyards are now seen as a normal everyday apparel accessory."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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