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Lanyards and badges are still valuable promotional commodities
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ANY SEASON 'TIS THE SEASON
Still not feeling inspired to introduce badges and lanyards to your client base? Then there is only one place to go: the bottom line. With retailers preparing for the holiday season and corporate entities beginning to hire again, this already successful niche is expected to grow. "Badge sales across the board are strong right now," said Robbins. "A lot of companies are starting to bounce back and hire again, resulting in more name badges. Health care in particular is a growing market as many hospitals and care centers are requiring photo ID badges for security purposes. This has been one style of badge that has really taken off."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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