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Lanyards and badges are still valuable promotional commodities
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DON'T JUST TAKE MY ADVICE
The most important factor to remember when presenting lanyard and badge products to end-buyer clients is that these products are not one-shot orders but long-term solutions for schools and companies. "Think long term," said Robbins, "One of the great things about selling name badges is that it is ongoing. Repeat orders come in all the time, and it's important to think about your clients' ordering needs and habits from the start. While it's great to sell that initial order and turn in a list of 300 names to be printed, chances are, they will need additional, smaller chunks of badges in the future as they hire or replace employees."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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