Back to Basics
The options are endless and with digital technology and dye sublimation*, badges and lanyards can become keepsakes that brand a company for extended periods of time. "There are so many different materials to choose from," said Tobias, "and with the use of dye sublimation a lanyard can be a keepsake to be used long after an event is over." Robbins supported the notion of badges and lanyards as souvenirs, saying, "We have many customers who use name badges as promotional keepsakes for events and cruises. Attendees are encouraged to take their magnetic badge home and place it on their refrigerator or filing cabinet as a keepsake. We have one company that produces badges for a monthly event, and their employees love their collection of quirky badges."