Play Like a Champion
Creating a stadium atmosphere with tailgating and sports products
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Think Like a Fan
In order to give fans something that creates that unyielding stadium energy, whether they’re in the stands, parking lot or the bar next door, Taylor said that distributors should think about what fans want (other than a win, obviously). “Understanding how fans think is important,” he said. “Fans are passionate people, so they want something that will help them make a statement in the stands. They are also prideful, so giving them a product they can display during a tailgate is critical.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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