Play Like a Champion
Creating a stadium atmosphere with tailgating and sports products
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Taylor added that scarves have become a year-round stadium item, as fans use them as more than just outerwear. “Stadium scarves are used by all sports fans, and although initially thought of as a winter product, we’ve found they are used year-round because of their versatility,” Taylor said. “You can hold it high above your head when your team scores, wear it around your neck with pride, or hang it over your car or chair while tailgating.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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