Play Like a Champion
Creating a stadium atmosphere with tailgating and sports products
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Fill the Stands
Watching a stadium full of fans all waving a rally towel or donning the same T-shirt adds to the whole experience. Think of the vuvuzela horns from the 2010 World Cup, where it sounded like the stadium was full of bees.
Hood described specific promotions that unite the crowd with cheering items. “One item that is more for nighttime events, but we sell them for use in arenas, (like hockey games and basketball games,) is foam light sticks,” he said, “They’re about 19" long, and we do a wrap on them, and they light up in either an individual color or multicolor. They look fantastic in indoor events and at night when everyone is waving these foam sticks.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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