Play Like a Champion
Keep It for the Postseason
Even after the game is over, fans will want to keep their items to use in the future. Taylor said that the second type of product fans like are the items that create a memory (hopefully of a win), and they can use it in the future.
Hood said that for fans to want to keep a promotional item they receive at a game or event, the item has to be useful, enjoyable and desirable. “I think the [items] that are going to last longer are the ones that are fun to use,” Hood said. He added that pom-poms and cowbells can be used at other events, such as cycling races or runs. He mentioned car flags and banners as items that can work in the stadium, parking lot or at home. “Sports are filled with memories, and products that you can take home and hang up somewhere in your house or office are highly sought after,” he added. “Our line of flags really captures this well.”
- Companies:
- BamBams
Brendan Menapace is the content director for Promo+Promo Marketing.