Brewing Success
However, sometimes certain items may have a following, but don't move off the shelves quickly enough to make the high order count worth the purchase. For example, bike jerseys do well, but its hockey jerseys imprinted with the Tröegs Troegenator logo didn't fare well enough to keep them around long-term. "They did OK, but [a] hockey audience in the middle of summer? You're not really going to sell that, and also it's a dedicated audience," he said. "And we didn't have a lot of them so when certain sizes ran out, they ran out. And it was an item that while it was cool, it was a Troegenator jersey, it stood out, it was a great piece—it never got traction and had people asking for it over and over again, so some of those decisions [on whether or not to reorder] are easy to make."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.