Brewing Success
Lessons on providing promotional solutions to three divisions of a craft brewery
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This opens up an entire new sector of the beverage industry to pursue for promotional product sales. Promo Marketing spoke to Ed Yashinsky, general manager of Tröegs Brewery, a Hershey, Pennsylvania-based beer maker that produced 55,000 barrels of beer last year, about the brewery's promotional product purchasing. The brewery has three areas of business where promotional products come into play.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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