Brewing Success
Lessons on providing promotional solutions to three divisions of a craft brewery
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But it's more unique items that Tröegs enjoys offering. Even though the success of atypical items is hard to predict, Tröegs has found them to be popular, as was the case with the growler coolers. "We were kind of reluctant to buy [the growler coolers]," Yashinsky said. "We never thought that there'd be that kind of interest in [them], and I think the first three times we ordered them, we ordered small quantities because we weren't sure. And I think we were literally selling out in a week, so we had to step that up."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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