Brewing Success
Tröegs visitors often purchase traditional shaker pints branded with specific beer logos, so the brewery added (and has had great success with) specialty glasses customized with its beer brands. For example, Tröegs has a Bavarian tumbler for its year-round HopBack amber ale; a chalice for its winter beer, Mad Elf; and a goblet for its seasonal barleywine-style beer, Flying Mouflan, among others. "I don't think we're as concerned about what the price per piece is as much as we're concerned about seeing something that sort of stands outside the realm of what's typical," Yashinsky said.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.