Brewing Success
Lessons on providing promotional solutions to three divisions of a craft brewery
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That tasting room, however, brings a lot of foot traffic to its retail store. T-shirts and hats sell well, but Yashinsky noted its bottle opener, featuring the logo of its popular seasonal, Nugget Nectar, is its top seller. "It's like a $5 item, and we sell literally hundreds per week," he said.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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