By
Sean Norris
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PM: What's one memorable bar promotion you've seen?
GP: One of the more creative and interesting ways accounts have used promotional products from us in the past was for the "Guinness &" program. We produced a few items for the program, including a table tent, back-bar pieces, display racks and A-frames. The table tent allowed consumers to explore various drink choices that mixed Guinness with a range of other products. The table tent itself featured a cutout of a Guinness pint glass on top, and below was a printed flipbook that contained images of the other choices consumers could mix with Guinness
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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