PM: What products do bars need most?
GP: The promotional products that bars most frequently are in need of are actually the more generic items. This includes things like T-shirts, bottle openers, Koozies and anything that is wearable. Sunglasses, for example, are one of the most popular items.
PM: How do bars typically go about acquiring these products?
GP: A lot of the time, bars actually acquire these products from the beverage companies and beverage distributors. The brands typically provide accounts with giveaways and other promotional products during new product launches, or when there is a particular product in their portfolio that is doing well in market. If it's not the brand itself giving the promotional products to the bars, oftentimes it will be a promotion or events agency doing it on behalf of the brand.
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