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Sean Norris
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Gayle Piraino (GP): Some of the less obvious products that bars need are the most obvious to see when walking into any given bar. Things like signs, tap handles, shakers and glorifiers are all just as, if not more, important than the more obvious barware items like glassware and coasters. These items play a major part in creating the ambiance within a bar—without them the bar-going experience wouldn't be the same.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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