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Sean Norris
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But that doesn't mean it's easy. With most bars already well-stocked on glassware, coasters and other staples, it can be tough to convince buyers they need more. And many bars receive lots of promo gear from beverage distributors and the like, making it even harder to get buyers to pony up for branded products. If you don't pitch the right products or approach bar buyers the right way, your efforts could end in disaster.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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