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Sean Norris
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PM: If most bars already are receiving promotional products for free, what can distributors do to gain business with bar clients?
GP: The bars themselves are also able to reach out to promotional agencies. Together, the bar and the promotional agency can work together to create branded promotional products that solely feature the bar's brand. The salesperson should also know the quantities and budget the bar expects for a particular product, as well as what the bar wants to communicate in their brand messaging.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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