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Sean Norris
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PM: Are there any products we might think bars need or use often, but actually don't get used much at all?
GP: Bartenders have certain tools and methods they use to be successful in their jobs. They use things like speed openers, rubber grips, towels and armbands, among other things. Since bartenders are used to doing things a certain way in their job, it is sometimes challenging to provide an account with branded promotional bartender tools. There is a risk that these items may not get utilized or that they may just be given away.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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