Take It Outside
Synthetic polyester fleece is another one—particularly when warmth is a priority. As Chen sees it, synthetic fleece (e.g., polar fleece, micro fleece, etc.) is cost-efficient, easy to care for, has a high warmth-to-weight ratio and is here to stay.
5. Beware: Unisex is a tough sell
With the push for a retail-reminiscent product and careful monitoring of sizing, it should come as no surprise that unisex outerwear isn’t a big seller right now. “We are trying to get away from unisex styles, and lean more toward women’s cuts, fits, styles and colors,” Lipsett explained. “People want clothing to fit well and look good,” Chen summed up.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.