Take It Outside
8 well-worn tips for selling outerwear
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Both Bishop and Lipsett said that embroidery is the most popular, but noted there are other well-received options depending on the fabric. “Digital printing is becoming increasingly popular,” Lipsett said, due to its ability to print multiple colors and print on difficult fabrics, like rainwear. Bishop added that heat transfer would also work better on a waterproof breathable fabric than embroidery.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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