Take It Outside
8 well-worn tips for selling outerwear
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Bishop agreed with Chen, naming sizing as one of the most overlooked aspects of outerwear. Every supplier’s sizing fits differently, so it’s important to get feedback on how the jackets should fit and what they’ll be used for. “Perhaps they are trying to outfit truck drivers or perhaps they are trying to fit a European division; these fits will be significantly different,” Bishop noted.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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