Take It Outside
8 well-worn tips for selling outerwear
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3. Size matters
This isn’t a product you’ll find firing out of a T-shirt cannon. Outerwear has to fit right, user to user. “Forecasting inventory has always been the biggest challenge,” Chen said. “Whereas most other promotional products are one-size-fits-all, outerwear suppliers need to stock every size from XS to 5XL, and talls, too.”
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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