Take It Outside
8. Check the weather
Don’t get caught without your proverbial umbrella. Make sure to consider the weather your client and their end-users are likely to encounter, so the outerwear can be most cost-effective and used most often. While both Chen and Lipsett said that waterproof, breathable jackets are some of the most popular in the industry, Lipsett said weather rating is often overlooked. “A product can be one of many different types of ratings—water-repellent; waterproof, where the seams are sealed for maximum protection; and waterproof breathable, where it’s important the fabric can actually breathe,” Lipsett explained. “When it gets overlooked, it affects the quality and the price of the apparel.”
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.