Take It Outside
8 well-worn tips for selling outerwear
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7. Don’t fall into the summer slump
During the hot summer months, people don’t tend to think about outerwear. But for suppliers, distributors and end-buyers, it should be when they think about it. Don’t fall behind—get outerwear programs underway early. “The transition from summer to fall oftentimes catches people off guard,” said Chen, noting outerwear’s difficulties in terms of preparation and delivery. “They take longer to make—especially when custom is involved—and the time between, say, September to December is a very short window for manufacturers.”
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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