Token of Gratitude
7 tips for an effective incentive program
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5. End-buyer understanding
With so many products to choose from, the direction of the promotion often comes down to whether the end-buyer is more modern or traditional. “There is […] a distinction depending on the end-user and what industry they work in,” said Claudio Vazquez, president of Clava American, Englewood, N.J.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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