Token of Gratitude
7 tips for an effective incentive program
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“As the economy continues its sluggish recovery, participants see incentive programs as a way to get items for the home without spending disposable income, saving that for other things like eating out and going to movies/concerts,” Resnekov said.
4. Purposeful promotion
In order to provide the best product to reach the end-buyer’s goals and the message of an incentive program, information is crucial—what the items will be used for, how they’ll be distributed, who’ll be receiving them.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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