Token of Gratitude
Banks and insurance companies tend to stay conservative, while studios and software companies prefer newer products, according to Vazquez. Pitch products that appeal to your end-buyer’s sensibilities to find the right match.
6. Friends in high places
Don’t shy away from retail brands—and don’t let end-buyers assume they’re out of their price ranges. Rymax Marketing Services, according to Allyson Krichman, the company’s senior director of product sales group, makes retail products reasonable by combining its brand portfolio—think Skullcandy, Michael Kors and ION—with direct relationships with retail partners.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.