Token of Gratitude
“Aligning your company with brands that have high perceived reputation and reflect the values of your business communicates your company’s message more accurately to your audience,” Krichman said. “When you become a reliable source, you start turning loyal customers into brand advocates.”
7. Long-term mindset
Sure, some end-buyers run one-time-only gift programs, but even these instances provide the opportunity to open communication channels for ongoing, annual and recurring incentives. “A distributor just needs to let their clients know they have the capability to implement these programs,” explained Mary Anne Comotto, president of Cleveland-based Partners for Incentives.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.