Token of Gratitude
“Consider what type of item you would select if given those reward dollars,” Lucky said. “Would you pick the laminated plaque, or would you rather have a tool set for the new house you’ve just moved into?”
2. Budget flexibility
When we think about luxury goods, words like lavish, decadent and extravagant swirl in our heads. Yes, expensive also comes to mind, but incentive promotions don’t need to break the bank to be effective. “Consumer confidence and the business environment play a very real role in determining the kinds of products and the order quantities clients will agree to,” said Brian Padian, senior vice president of sales at Logomark, Tustin, Calif.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.