Token of Gratitude
7 tips for an effective incentive program
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The right gift is a powerful thing. Yes, it may encourage a few alley-oop and baseline dunk attempts, but it also becomes associated with the giver.
For incentive programs, complete with gifts and luxury brand items, the distributor and end-buyer can use well-placed imprints, effective packaging and well-selected products to strengthen this association. Keep these seven concepts in mind when you’re matching your client with a product for a slam-dunk incentive program.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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