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Sports can lead to huge marketing opportunities for apparel companies. And what better platform to get your name affiliated with a world-class athlete than the Olympics? Apparel sponsor Under Armour had the same idea when it set out to outfit the U.S. speedskating team in the "Mach 39," a high-tech aerodynamic racing suit. Unfortunately, Under Armour won't be taking home the gold in Sochi—much like Shani Davis and Brittany Bowe.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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