Trending Stories

The McDonald's TableBag Shows What You Can Do with Packaging
April 17, 2023 at 12:48 pm

McDonald's just unveiled a new bit of packaging a few months ago called the TableBag, which turns your food back into a standalone cardboard table. It shows that designers are thinking about eco-friendly ways to create promotional items, and also new ways to play with packaging design to create a memorable experience.

White Castle Shows How Brands Can Do More Laid Back Beer Co-Brands
April 17, 2023 at 10:53 am

White Castle and Philadelphia brewery Evil Genius teamed up for a co-branded beer. But, unlike others that came before, it doesn't use weird flavor profiles for attention. It's a good example of how distributors can co-brand without going too far.

Netflix Continues Co-branding Push with Lacoste Apparel Line
April 14, 2023 at 10:34 am

Netflix is taking the famous Lacoste crocodile and putting it through the filter of various Netflix shows, like turning it into the Demogorgon monster from "Stranger Things," dressing it up in period-appropriate garb from "Bridgerton," or putting it on "Sex Education" protagonist Otis' bike.

Jimmy John's Is Giving Out Rolling Papers, Other Cannabis-Related Items for 4/20
April 14, 2023 at 10:18 am

Sandwich chain Jimmy John's is celebrating the biggest day on the cannabis calendar, 4/20, with a new sandwich item called the "Munchie Crusher," and is pairing the menu item with for some special branded items like rolling papers, matches, and other promotional products available at its Long Beach, CA, location.

Lessons from Carvel's Co-Branded Westward Expansion
April 13, 2023 at 10:16 am

Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It's a good lesson for promotional products distributors about how brands can work together to create a complementary experience.