Trending Stories

Following the news that it will destroy $36 million of its Pop! figurines, Funko reportedly killed its popular Mondo poster division amidst mass layoffs across the company.

Christian Louboutin took over a Neiman's store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store's main floor, there was a simulated pool, a "Loubi" bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.

In part three of this series, we will discuss how to use scarcity, reciprocity, and exclusivity to gain a competitive advantage.

Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…

Getting a client to take a tour increases the chance of winning that account. Here are some ideas on how to get them through the door.

In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.

Technology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…

New research shows that customer experience may outweigh price in purchasing decisions. Have you reviewed your customer experience?

Longevity is a primary concern for promotional products buyers. Not only are they thinking about the environmental friendliness of a product — things like reusable drinkware and eco-friendly apparel are in high demand — they also want their logo to live on as much as possible. The way to do that is to give end-users…

Millennials waxed nostalgic about the modest Dunkaroos. A snack time favorite that disappeared for years until, suddenly, they were back. And boy are they ever back, now embracing the modern world with an appetite for branded products like fully customized sneakers that you can only get on certain online platforms. The hand-painted Reebok sneakers (called…